Paid Social is a broad-term that refers to a couple of distinct practices.
1) Buying paid-advertising on Facebook, Instagram, Twitter, and other social networks (including Snapchat, Spotify, and others).
2) Working with influencers to feature your brand or content on their channels, reaching their audiences.
This all stands in contrast to organic social practices which seek to grow social followings, and utilise social media, through the production of original content that ‘earns’ exposure naturally.
We run fully-managed campaigns for clients, and offer single-day and project-based advisory both to firms with existing campaigns they wish to optimise, as well as those setting up new campaigns.
Having experimented with YouTube influencer-campaigns, the British National Health Service wanted to drive tens of thousands of installs of its app as cost-effectively as possible.
Using proprietary lookalike audiences, we delivered several sets of continuously optimised ads in parallel, quickly developing messages that resonated with the target audience.
SOHO reduced average CPAs down from upwards of £5 to under 40p per install, an order of magnitude+ improvement in ROAS.
From £100/day, up to thousands, we handle spends for clients small and big, ensuring that every penny is advertising money well-spent.
Our campaign management services are billed on a fixed-rate basis, as a proportion of your overall monthly spend, with campaign-sizes starting at just £100/day.
We have an incredibly wide-array of sector expertise, and partners across industry to advise in even the most niche edge-cases. Get in touch and let us prove it